The shared-lead race
Marketplace and three-quotes platforms sell the same job to several businesses at once. You win a price war or you get nothing - and the platform keeps the customer relationship, not you.
Trades AI-QComing soon
Run your trade business like an AI company
A two-day live online intensive with the founder who runs his own company this way. Walk away with your website live, your phone answered, your lead engine built and AI doing the admin - built by you, with us, on accounts you own.
Ten seats per cohort. Friday and Saturday, live online, Australia and New Zealand.
The problem
You are great at the work. The machine around the work is the problem
Calls missed while you are on the tools. Quotes that never get chased. And when owners try to fix it, they usually end up renting the fix - and renting has a way of never ending.
The retainer treadmill
Agencies commonly charge $2,000-3,500 a month to run ads, and the results stop the day the payments do. Worse: you never learn what actually worked.
The ticket queue
A developer build often costs $5,000 or more, and every change after that is a ticket, a wait and an invoice. It is your shopfront, and you cannot touch it.
Nobody knows your business - or sells it - better than you. Generating your own leads, under your own brand, is an owner's skill now. The trade businesses that own this machine will be very hard to catch, and there is no reason yours should not be one of them.
What it is
Not a course. A build.
Trades AI-Q is done-with-you: we configure your foundations before day one, then spend two live days building the rest together - on your accounts, in your business, with your real services, photos and customers. You leave running it, not planning to.
Before day one
Your account, configured
A two-hour configuration call with a Pipereply implementation consultant: your business phone number, email, calendar and two pipelines set up and tested in your own Pipereply account before the workshop starts.
Day one - Friday
Build the machine
Claude Code fundamentals on your real business, then your website built and live on your own domain by the end of the day - with tracking wired so every enquiry from that night onwards is measured.
Day two - Saturday
Turn it on
Your number starts answering itself, your booking calendar goes to work, a Facebook lead campaign is built in your own ad account, and your AI content engine publishes its first post.
What you walk away with
By Saturday afternoon, this is live
Not a plan. Not a certificate. Working infrastructure you own and know how to run.
A fast, professional site - live
Built with you on day one from our trade template pack, on your own domain and your own hosting account. Engineered to rank for your trade in your service area - and yours outright.
A number that answers itself
Missed-call text-back switched on and an AI receptionist introduced, so being on the tools no longer means losing the job.
Booking without phone tag
A booking calendar on your site wired to your real availability, with confirmations and reminders handled for you.
Your own lead engine
One Facebook lead campaign built live in your own ad account, from templates based on what works for trades - and you understand every part of it.
Proof over promises
Google Tag Manager and GA4 wired in, so you can see exactly which marketing produces enquiries. No more paying blind.
An AI content engine
Quality posts across Facebook, Instagram, LinkedIn, TikTok, YouTube and Google - drafted by your AI, approved by you. Your first post publishes during the workshop, not someday.
A pipeline, not a notebook
Your Pipereply account configured with two pipelines, so every enquiry and every quote has a next step that actually happens.
An AI operator on your laptop
Claude Code set up with your business brain - drafting quotes and emails, doing admin and analysing your numbers whenever you ask.
The weekly owner routine
A 60-minute weekly rhythm to run it all, plus a 90-day roadmap - so the machine keeps running long after the weekend.
The program
How the build runs
Chunked so two days is genuinely enough: the setup happens before the workshop, the building happens live, and the embedding happens in the twelve weeks after.
1
Apply and lock in your seat
Ten seats per cohort. A short call first, so we are sure the program fits your business before you pay.
2
Prework - 2 to 3 hours
The accounts and logins you need, each with a step-by-step guide. Non-negotiable, because it is what makes two days enough.
3
Configuration call - 2 hours
A Pipereply implementation consultant sets up your account with you: phone number, email, calendar, pipelines, mobile app. Tested end to end.
4
Two live days - Friday and Saturday
9:00 am to 3:30 pm AEST, live online, cameras on, building alongside the cohort with help on hand the moment anyone gets stuck.
5
Your first three months
A weekly group implementation call with both founders, module drops (including a Google Ads starter), a private community and every recording - so what you built keeps compounding. The calls continue with your subscription after that.
Why us
Taught by the founders who run their company this way
This is not theory from a presenter who read about AI. It is the exact operating system Pipereply runs on - designed and engineered by people who build software and sell trade services for a living.
Founder-led, ten seats
Joern Haake runs both days himself, with years of Australian solar and trades sales behind him and a Pipereply implementation consultant alongside so nobody gets left behind. Ten seats means you build, not watch.
Engineered, not vibe-coded
There is a lot of AI slop out there. Pipereply is built by software developers: Mick Wiedermann (BComSci), a career software engineer with banking-systems experience who majored in large language models - and he is on the weekly calls with you.
Security from the first login
Every account is set up properly from day one: two-factor authentication, access hygiene, everything registered in your name. We teach the habits alongside the tools, because a business you cannot be locked out of is the point.
We run Pipereply on this exact stack
Our website, our SEO, our content, our tracking and our reporting run through Claude Code and the Pipereply platform every single day. You are copying a working system, not a slide deck.
Real trade results behind it
Pipereply's flagship, Solar AI-Q, runs lead handling for Australian solar companies - clients like G-Solar report roughly 40-50% less admin time and stronger sales conversion. This workshop hands you the same playbook, sized for you to run yourself.
You own everything
Your domain, your website, your ad accounts, your data. Cancel anything, keep everything you built. Nothing is held hostage - that is the point of building it yourself.
The value
Add up what you stop renting
Common Australian market rates for the things this program teaches you to run yourself:
A custom trade website from a developeroften $5,000+ once
An agency retainer to run your adstypically $2,000-3,500 a month
Social content managed for youoften $1,000-2,000 a month
An SEO retaineroften $1,000-2,500 a month
Rates vary by market and provider - these are common quotes, not a promise about your situation. Most owners rent two or three of these at once.
Trades AI-Q: $3,997 once, then $449 a month. Year one, all in, is about $8,000 (AUD, ex GST) - for the platform, the machine and the skill. And everything it builds is yours.
Then add what does not fit on a line item: quality content flowing every day across Facebook, Instagram, LinkedIn, TikTok, YouTube and Google, a website working to own your service area in search, and a phone that never lets a job go to voicemail.
Investment
Transparent pricing, on the page
No application maze to find out the number. One price, everything included.
$3,997
- Two-hour configuration call: your Pipereply account set up and tested before day one
- Two live workshop days (Friday and Saturday) with the founder, ten seats
- The full template pack: trade website templates, campaign templates, prompt library
- Weekly group implementation calls with both founders - included with your first three months
- Private community, module drops and all session recordings
- First three months of the Pipereply platform - unlimited contacts and users
From month four: $449 a month (AUD, ex GST) keeps the platform, your business phone number, automations, community and the ongoing calls. Cancel anytime - your website, domain, ad accounts and data stay yours either way.
Costs in your own name on top: your Claude subscription (from about $30 a month) and whatever ad budget you choose to run. We keep those yours on purpose - transparency is the point.
Live online, Australia and New Zealand. Dates announced soon - the founding cohort opens to existing Pipereply clients first.
Is it for you
Built for owners who want to hold the keys
A fit if you
- Own a trade or home-services business in Australia or New Zealand
- Want to understand and own your growth machine, not rent one you cannot see into
- Can commit the prework and two full days, cameras on, sleeves up
- Are curious about AI and ready to actually use it, not just read about it
Not a fit if you
- Want it all done for you - that is our Solar AI-Q service, and we are happy to talk about it
- Expect leads to appear with no ad budget and no effort after the weekend
- Want a watch-later course to put on the shelf
- Are not open to working with new tools
Questions
Straight answers
Do I need to be technical?
No. If you can use a smartphone and a laptop, you are exactly who this was designed for. Claude Code does the technical heavy lifting and we teach you to direct it. A Pipereply implementation consultant is on hand both days for anyone who gets stuck.
What do I need before the workshop?
About 2 to 3 hours of prework: a Claude subscription, Google and Meta business accounts, a domain, a free hosting account and some real photos of your work. You get a step-by-step guide for each, and we verify everything together on your configuration call.
Why Friday and Saturday?
Most trade owners keep Fridays light and Saturdays free, so the workshop costs at most one working day on the tools. It runs 9:00 am to 3:30 pm AEST (11:00 am to 5:30 pm in New Zealand) with proper breaks.
Is it really live?
Yes. Live online with cameras on, ten seats, and you building alongside the cohort, not watching a recording. Both days are recorded for reference, and the twelve weekly calls catch anything you miss.
Will this get me leads?
It builds you a lead engine: a website designed to convert, a campaign in your own ad account, speed-to-lead automation and a content engine. Results depend on your market, your offer and the budget you choose to run, so we do not promise numbers. What we do build is tracking that shows you exactly what is working, and the weekly calls help you tune it.
Why not just buy leads from the platforms?
Marketplace and three-quotes leads can be a useful top-up, and your new system will handle them fine. But shared leads put you in a race with several other businesses for the same customer, competing on price under a brand that is not yours. This program exists so your own brand, website and pipeline become the primary source - and bought leads become optional, not the lifeline.
What happens after the first three months?
The platform continues at $449 a month (AUD, ex GST), which keeps your CRM, phone number, automations, community and the weekly group calls. Unlimited contacts and users. Cancel anytime.
If I cancel, what do I keep?
Everything you built: your website, domain, tracking, ad accounts, content and your exported customer data. Only the platform pieces end with the subscription: the CRM, phone number, automations and community.
How is this different from Solar AI-Q?
Solar AI-Q is done-for-you: we build and run the system for solar companies. Trades AI-Q is done-with-you: you build it with us across two days and run it yourself, with the Pipereply platform underneath. Same philosophy, different level of involvement.
Can New Zealand businesses join?
Yes. The platform, phone numbers and everything taught in the workshop work in New Zealand, and the time zone lines up - two hours ahead of AEST.
Be first in the founding cohort
Trades AI-Q opens soon. Register your interest and we will walk you through the program, answer your questions and let you know the moment dates are released.
Register your interestFounding cohort places open to existing Pipereply clients first.