Database reactivation, run by specialists

Database reactivation is a managed campaign that restarts conversations with people already in your database: enquiries that never booked, quotes that went quiet and past customers. Instead of chasing new leads, you talk to people who already know your business. Done properly, it starts with an audit, gives each group its own message, routes every reply and hands your team only the people who say yes.

Old enquiries and leads, unsold quotes (open, stale or lost), appointments that never became a quote, and past customers for a service, an upgrade, a referral or a review. People who opted out, complained, are in a live deal or recently spoke with your team are held out.

There is no fixed cut-off. What matters is when the last real conversation happened, so we measure recency from conversation history, not the date a record was imported. Older contacts get a lighter, different message. Quotes from a few months to a year ago often respond to a genuine deadline, because prices and circumstances have moved. The audit shows how warm each group is before anything is sent.

Every contact, every opportunity and the recent messages in every conversation, with read-only access. We check opt-outs and Do Not Call status, complaints, live deals and open jobs, recent conversations, existing follow-up sequences, wrong and non-mobile numbers, and what each person was quoted or bought. You get the findings in a report and approve the plan before anything is built.

Yes, when it is done properly. Marketing messages must follow the Spam Act and ACMA rules: a basis for consent, a clearly identified sender and a working unsubscribe that is honoured promptly. Calls must respect the Do Not Call Register, personal information is handled under the Privacy Act, and offers and deadlines must be true under the Australian Consumer Law. We build every campaign to those rules, and we recommend your legal adviser reviews your offer wording.

It can, if it is done as a blast. We hold out anyone who opted out, complained or said no recently, write a separate, softer message for past customers, contact customers only after their job is complete, cap the number of touches and stop the moment someone replies or opts out. Complaint and opt-out levels are watched daily against set limits that pause sending.

A blast sends one message to everyone and leaves your team to sort the replies. We audit and segment the database first, write a message for each group, pace sending across dedicated numbers in each contact's local hours, read and route every reply, and send your consultants only the people who said yes. You see leads, quotes and sales, not just messages sent.

Every reply is read straight away. An opt-out is honoured first, on every channel. A clear no is closed politely. A clear yes gets an instant text and a call from their consultant on your team. Outside business hours they get a booking link and a call at the start of the next window. Anything unclear goes to a person. Our team watches the conversations at least hourly in business hours, and your consultants take the sales calls.

In your own live dashboard, built for your business and password protected. It shows new leads, the funnel from yes to sold, who is waiting for a call (oldest first, per consultant), quotes and sales, and list and sending health. It refreshes through the day, and a sales insights page shows what to change on the calls each week.

Yes. The audit uses read-only access and we never edit or delete your records. Credentials are stored encrypted, each client is isolated, activity is logged, the dashboard is password protected and no client data goes into any shared tool. The integrations and platform security are designed by our co-founder Mick Wiedermann.

It suits any business with a substantial database of past enquiries, quotes and customers and a high-value product or service: solar and battery, HVAC, electrical, plumbing and other trade and home services. Solar and battery is our deepest experience. Results vary by business, database and offer.

Usually, yes. If you run Pipereply, we connect read-only. For other CRMs and job management systems such as Simpro, AroFlo or ServiceM8, we connect through an integration or work from an export, and the campaign runs on Pipereply alongside your existing system. We confirm the approach on your Strategy Call.

There is no hard minimum, but the full service is built for businesses with thousands of contacts. With a few hundred, a simple follow-up from your own team usually makes more sense, and we will tell you so on the call.

As a guide, the audit and report take a few days once we have read-only access, and building and testing takes about a week after you approve the plan. The campaign then runs in waves over around three weeks, longer for large databases. Bookings, quotes and sales keep coming in for weeks after.

Every campaign is scoped to your database, your offer and how much you want us to do, so we quote it on a Strategy Call. A fair price depends on what the audit finds, which is why there are no figures on this page.